The "Real Deal" system is divided into two comprehensive series, each tailored to address critical areas of professional growth: foundational knowledge for our field, and essential skills to succeed in your career.

Playbook series Edge series
Playbook is the foundation of The Real Deal, designed to build core skills for marketing and business development professionals who are either new to law firms or early in their careers. Learn a fresh, practical approach to working with partners through our unique ArchetypesTM framework - an approach that's insightful for newcomers and though-provoking even for seasoned professionals. Experienced marketers need more than technical know-how - they need an edge. This is designed for seasoned legal marketing professionals looking to sharpen the soft skills that fuel strategic impact. Refine your expertise and lead with clarity, purpose, and measurable results. 

Subscribe to the full learning content or purchase courses individually with lifetime access.


Use Code LEARN25 at checkout to save 10%.

Offer valid through September 30, 2025.

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Unlock your potential

Playbook series

Your launchpad for legal marketing

Edge series

Elevate the skills that drive legal marketing success

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