In understanding the partner perspective, we teach marketers to walk a mile in a lawyer’s shoes and identify some of the most encountered personalities in law firms – the ArchetypesTM.



What will you learn?

  1. Understand how lawyers typically make it to partner and what the expectations are of them.
  2. Learn what a typical day in the life of a partner looks like.
  3. Learn how to identify partners by archetype - and critically, how to work most effectively with each archetype.



Course curriculum

    1. Introduction

    2. Before we begin...

    1. The birth of a partner

    1. Day in the life of a partner

    1. Know Your Archetypes

    1. Getting to know each archetype’s working methodology

    1. Do you know your Archetypes?

    2. Assessment exercise

    3. Bonus exercise

About this course

  • $39.99
  • 4 lessons
  • Essential
  • 1 assessment, 1 application, personal plan