The Real Deal can help you

Find tailored training to foster your team’s skills and help them advance professionally with the "Real Deal” system. 

Empower your team to build critical expertise, stay ahead in the competitive legal industry, and drive measurable impact for your firm.


Playbook series

Your launchpad for legal marketing

Playbook is the foundation of The Real Deal, designed to build core skills for marketing and business development professionals who are either new to law firms or early in their careers. Learn a fresh, practical approach to working with partners through our unique ArchetypesTM framework — an approach that's insightful for newcomers and thought-provoking even for seasoned professionals.
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Edge series

Elevate the skills that drive legal marketing success

Experienced marketers need more than technical know-how — they need an edge. This is designed for seasoned legal marketing professionals looking to sharpen the soft skills that fuel strategic impact. Refine your expertise and lead with clarity, purpose, and measurable results.
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