Playbook series
Essential marketing knowledge tailored for success
Playbook is the foundation of The Real Deal, designed to build core skills for marketing and business development professionals who are either new to law firms or early in their careers. Learn a fresh, practical approach to working with partners through our unique ArchetypesTM framework — an approach that's insightful for newcomers and thought-provoking even for seasoned professionals.
Understand how law firms and lawyers make money.
Free
Learn to walk a mile in a lawyer’s shoes and identify some of the most encountered personalities in law firms – the ArchetypesTM.
$39.99
Examine the critical steps to communicate successfully with each lawyer archetype.
$29.99
Explore a legal marketer's journey stages to gain credibility and develop successful relationships with lawyers.
$39.99
As a legal marketer, you must understand with some precision what your lawyers do, and then be able to translate those capabilities into a saleable proposition. It is essential.
$29.99
Navigate the many nuances of effective communication that a great legal marketer has to tackle.
$29.99