Creating your successful journey is an exploration of a legal marketer’s journey stages to gain credibility and develop successful relationships with their lawyers.



What will you learn?

  1. Learn to deliver good client service.
  2. Build credibility with the lawyers.
  3. Win their trust and become one of their advisors.



Course elements

  • 3 lessons to build the building blocks that will help you chart a successful path.
  • 1 assessment exercise to test your new knowledge and understanding of the issues.
  • 1 application exercise to apply your new knowledge.




Course curriculum

    1. Let's start creating your successful journey

    2. Before we begin...

    1. Introduction

    2. Client journey: Responsiveness

    3. Quiz

    4. Client journey: Communication and delivery

    5. Quiz

    6. Client journey: Consideration and preference

    7. BONUS: An example of good client service

    1. Engage: Build Credibility

    2. Quiz

    1. Delight: Win trust

    2. Quiz

    1. Application assignment

    2. Assignment deliverables

    1. Finish building your personal plan

    2. Craft your action plan for building relationships

About this course

  • $54.99
  • 5 lessons
  • Essential
  • 4 assessments, 1 application, personal plan