AI is rapidly changing the way legal marketing and business development teams work. Gain a practical, accessible understanding of where AI can create real value, where caution is required, and how to apply it with confidence in a legal environment.


What will you learn?

  1. Use AI to support faster, smarter legal marketing and business development work.
  2. Identify high-value use cases that can benefit from AI adoption.
  3. Evaluate AI tools more strategically within a law firm context.
  4. Recognize key risks around confidentiality, governance, and human judgment.
  5. Measure impact and build practical, responsible AI workflows over time.



Course curriculum

    1. Introduction

    2. Before we begin...

    1. Legal marketing with AI: Practical and smarter

    2. Resource: Legal marketer's AI toolkit

    1. The AI advantage: Knowledge check

    1. Designing your first responsible AI pilot

    1. Congrats!

    2. Before you go...

About this course

  • $29.99
  • 1 lesson
  • Essential, Core
  • 1 assessment, 1 application