Review what legal marketers must understand about how law firms and lawyers make money. 



What will you learn?

  1. Learn what the typical law firm structure looks like, and how law firms and lawyers make money.
  2. Understand what profitability and pricing mean.
  3. Learn about the different lawyer levels within a law firm
  4. Understand how market forces influence the strategic direction a law firm will take at any given time.



Course curriculum

    1. Business of Law Introduction

    2. Before we begin...

    1. Law firm structure

    2. Quiz

    1. How firms and partners make money

    2. Quiz

    1. Profitability and pricing

    2. Quiz

    1. Lawyer hierarchy

    2. Quiz

    1. Market and competitive influences

    2. Quiz

About this course

  • Free
  • 5 lessons
  • Essential
  • 1 assessment, 1 application, personal plan