The Real Deal to Legal Marketing

Review what legal marketers must understand about how law firms and lawyers make money. 

What will you learn?

1. Learn what the typical law firm structure looks like, and how law firms and lawyers make money.
2. Understand what profitability and pricing mean.
3. Learn about the different lawyer levels within a law firm
4. Understand how market forces influence the strategic direction a law firm will take at any given time.

Course elements

• 5 lessons to gain knowledge on the basic law firm structure, understanding the business issues that are critical for law firms to be successful, and discovering how law firms and partners make money.
• 1 assessment exercise to test your new knowledge and understanding of the issues.
• 1 application exercise to apply your new knowledge.