Our learning system
All Competency Levels
The "Real Deal" is the ultimate learning system for legal marketing professionals, offering practical, actionable insights tailored to you.
We call it the “Real Deal” because that’s exactly what it is — the refreshingly frank and straightforward lessons drawn from decades of real experience, mentoring teams and discovering what truly works. After years on the front lines, we’re bringing that hard-earned insight directly to you. We designed the Real Deal learning system to help marketers of all levels develop the necessary skills, get a refresher, or elevate their experience and thrive in the legal environment.
Understand how law firms and lawyers make money.
Free
Learn to walk a mile in a lawyer’s shoes and identify some of the most encountered personalities in law firms – the ArchetypesTM.
$54.99
Examine the critical steps to communicate successfully with each lawyer archetype.
$54.99
Explore a legal marketer's journey stages to gain credibility and develop successful relationships with lawyers.
$54.99
As a marketer, you must understand with some precision what your lawyers do, and then be able to translate those capabilities into a saleable proposition. It is essential.
$54.99
Navigate the many nuances of effective communication that a great marketer has to tackle.
$54.99