As a legal marketer focused on business development, pricing may be something you understand is a critical part of the firm’s success. You may not, however, quite understand your role in ensuring work is priced appropriately. Learn here what critical role legal marketers play in the pricing process to ensure that the firm’s and lawyers’ perceived value is maximized.


What will you learn?

  1. Discover how legal marketers influence pricing by positioning lawyers' value.
  2. Understand the dual nature of pricing and why a balance is essential.
  3. Gain insight into pricing models.
  4. Anticipate the impact of AI in legal pricing.
  5. Apply practical advice to increase lawyer and firm value.


Course elements

  • 2 lessons to understand how critical the legal marketers' role is in the pricing process and how they can maximize lawyer and firm value.
  • 2 assessment exercises to test your new knowledge and understanding.
  • 1 application exercise to apply your new knowledge.




Course curriculum

    1. Introduction

    2. Before we begin...

    1. Shaping Perception, Influencing Pricing

    2. Quiz

    3. Crafting Value for Pricing Decisions

    4. Quiz

    5. BONUS Checklist: PROMOTE with purpose

    1. Elevate value

    1. Congrats!

    2. Survey

About this course

  • $39.99
  • 2 lessons
  • Essential, Core, Expert
  • 2 assessments, 1 application