Foundational learning for legal marketers

P01. The Business of Law

Understand how law firms and lawyers make money.

P02. Understanding the Partner Perspective

Learn to walk a mile in a lawyer’s shoes and identify some of the most encountered personalities in law firms – the ArchetypesTM.

P03. Using partner archetypes to succeed

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Examine the critical steps to communicate successfully with each lawyer archetype.

P04. Creating your successful journey

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Explore a legal marketer's journey stages to gain credibility and develop successful relationships with lawyers.

P05. Understanding and marketing complex legal issues

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As a marketer, you must understand with some precision what your lawyers do, and then be able to translate those capabilities into a saleable proposition. It is essential.

P06. Best practices for professional communication

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Navigate the many nuances of effective communication that a great marketer has to tackle.

E01. Fostering an innovation mindset

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Developing an innovation mindset will help you drive impact at your firm and also open doors for your own career growth.

E02. Working smarter, not harder

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Explore strategies to work smarter, not harder, to maximize efficiency, deliver high-value results, and keep your sanity intact.

E03. Taking feedback

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Follow core principles to manage feedback productively and maintain strong working relationships.

E04. Having hard conversations

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Learn practical strategies to approach tough conversations effectively to maintain strong relationships while achieving the best outcomes.

B01. To pitch or not to pitch

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Leverage our best practices to confidently decide whether to pitch or not.

B02. The No-Go conversation

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Master key techniques to approach difficult No-Go conversations with confidence.

B03. The Go pitch: What it takes to win

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Discover the essential preparation elements that lead to a winning pitch.