Essentials toolkit Level II
Value collection
Who is this for?
Legal marketers who have been in law firm marketing for a few years have an understanding of how things work. Now it's time to kick it up a notch. Navigate practical guidance on communication, work habits, and demonstrating your value.
Owning the toolkit allows you to revisit the learning courses time and time again. As we update existing courses and add new offerings to the Real Deal system, this toolkit will be refreshed with added learning that will also be available to you at no extra cost.
Courses included in this toolkit
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P02. Understanding the Partner Perspective
CourseLearn to walk a mile in a lawyer’s shoes and identify some of the most encountered personalities in law firms – the ArchetypesTM.
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P06. Best practices for professional communication
CourseNavigate the many nuances of effective communication that a great marketer has to tackle.
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E01. Fostering an innovation mindset
CourseDeveloping an innovation mindset will help you drive impact at your firm and also open doors for your own career growth.
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E02. Working smarter, not harder
CourseExplore strategies to work smarter, not harder, to maximize efficiency, deliver high-value results, and keep your sanity intact.
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E03. Taking feedback
CourseFollow core principles to manage feedback productively and maintain strong working relationships.
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E04. Having hard conversations
CourseLearn practical strategies to approach tough conversations effectively to maintain strong relationships while achieving the best outcomes.
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