Essentials toolkit
Value collection
Who is this for?
Are you just starting your career in legal marketing or are you new to law firms? Then, this toolkit is for you, offering essential strategies and practical guidance to help you build a strong foundation in successful law firm marketing.
Owning the toolkit allows you to revisit the learning courses time and time again. As we update existing courses and add new offerings to the Real Deal system, this toolkit will be refreshed with added learning that will also be available to you at no extra cost.
Courses included in this toolkit
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P01. The Business of Law
CourseUnderstand how law firms and lawyers make money.
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P02. Understanding the Partner Perspective
CourseLearn to walk a mile in a lawyer’s shoes and identify some of the most encountered personalities in law firms – the ArchetypesTM.
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P04. Creating your successful journey
CourseExplore a legal marketer's journey stages to gain credibility and develop successful relationships with lawyers.
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P06. Best practices for professional communication
CourseNavigate the many nuances of effective communication that a great marketer has to tackle.
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E01. Fostering an innovation mindset
CourseDeveloping an innovation mindset will help you drive impact at your firm and also open doors for your own career growth.
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E02. Working smarter, not harder
CourseExplore strategies to work smarter, not harder, to maximize efficiency, deliver high-value results, and keep your sanity intact.
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