Products
-
S01. Importance of EQ
CourseUnderstand the mindset and skills that elevate communication, leadership, and impact at every stage of your career.
-
P01. The Business of Law
CourseUnderstand how law firms and lawyers make money.
-
P02. Understanding the Partner Perspective
CourseLearn to walk a mile in a lawyer’s shoes and identify some of the most encountered personalities in law firms – the ArchetypesTM.
-
P03. Using Partner Archetypes to Succeed
CourseExamine the critical steps to communicate successfully with each lawyer archetype.
-
P04. Creating your Successful Journey
CourseExplore a legal marketer's journey stages to gain credibility and develop successful relationships with lawyers.
-
P05. Understanding and Marketing Complex Legal Issues
CourseAs a legal marketer, you must understand with some precision what your lawyers do, and then be able to translate those capabilities into a saleable proposition. It is essential.