Products
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P01. The Business of Law
CourseUnderstand how law firms and lawyers make money.
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P02. Understanding the Partner Perspective
CourseLearn to walk a mile in a lawyer’s shoes and identify some of the most encountered personalities in law firms – the ArchetypesTM.
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P03. Using Partner Archetypes to Succeed
CourseExamine the critical steps to communicate successfully with each lawyer archetype.
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P04. Creating your Successful Journey
CourseExplore a legal marketer's journey stages to gain credibility and develop successful relationships with lawyers.
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P05. Understanding and Marketing Complex Legal Issues
CourseAs a legal marketer, you must understand with some precision what your lawyers do, and then be able to translate those capabilities into a saleable proposition. It is essential.
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P06. Best Practices for Professional Communication
CourseNavigate the many nuances of effective communication that a great legal marketer has to tackle.